Building Your Brand

Building your Brand

What message do you want to send to your target market?

"We have great prices and the highest quality of service."

Haven’t we all heard that before? But here’s what a series of ads can look like with the message and graphics strategically planned to connect with the audience. The underlying theme remains consistent – with Cleveland Metals, you feel like you are in the “Winners Circle!”

Client – Cleveland Metal Exchange
Distribution – National and International trade publications
Art Director – Dan Ulichney :: Account Manager – Jami Yates

  Next: Protecting Your Brand

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"The concepts and execution in the national magazines has resulted in numerous compliments. We notice our competition actually trying to copy our ideas from the past campaign. Nicely done."

Jeff Haas
Cleveland Metal Exchange